Podcast Inc / Businesses
Podcast-to-Pipeline

A podcast that fills your pipeline.

Podcast-to-Pipeline turns a show into a business development engine for founder-led and B2B companies. Guests come from your target accounts, every episode feeds your sales team, and we commit to qualified leads.

Pipeline Launch10+

qualified leads in 3 months

Pipeline Engine30+

qualified leads in 3 months

Before we startAgreed criteria

We define a qualified lead with you before the engagement begins.

How it works

From show to meetings.

  1. STEP 1

    Define who you want to reach

    We tie the show's strategy to your ideal customer and agree the target accounts and what a qualified lead means.

  2. STEP 2

    Invite them onto the show

    Guests are chosen from your target accounts. A podcast invitation opens doors that a cold email does not.

  3. STEP 3

    Produce and distribute

    Video-first episodes produced on PodcastInc.ai, sales-enablement clips for your team, and LinkedIn amplification for your executives.

  4. STEP 4

    Follow up and attribute

    A guest-to-meeting follow-up workflow and a CRM attribution dashboard show which episodes and guests turned into pipeline.

Why it works: one company converted 48% of strategically selected podcast guests from target accounts into pipeline opportunities. Omniscient Digital, B2B podcasting statistics

Business plans

Three levels of pipeline.

All plans include PodcastInc.ai Pro and have a 3-month minimum.

Pipeline Launch

A show built around your buyers.

$3,500 /month
10+ qualified leads in 3 months
  • Show strategy tied to your ideal customer
  • Guests chosen from your target accounts
  • Video-first production direction
  • Sales-enablement clips
  • Monthly performance review
PodcastInc.ai Pro included Book a call →
Core offer

Pipeline Engine

Guests and listeners into meetings.

$6,500 /month
30+ qualified leads in 3 months
  • Everything in Pipeline Launch
  • Guest-to-meeting follow-up workflow
  • CRM attribution dashboard
  • LinkedIn and executive amplification
  • AI-search visibility
PodcastInc.ai Pro included Book a call →

Enterprise

Multiple shows and markets.

$12,000+ /month
  • Everything in Pipeline Engine
  • Multiple shows, including internal or private shows
  • Multilingual versions
  • Live events and summits
  • A dedicated team pod
PodcastInc.ai Pro included Book a call →

Qualified-lead criteria are agreed between you and Podcast Inc before the engagement begins.

Questions

Business questions.

What counts as a qualified lead?

We agree the definition with you before the engagement begins, for example job title, company size and the accounts you want to reach. Leads are counted against that definition.

What are the lead commitments?

Pipeline Launch commits to 10+ qualified leads in 3 months. Pipeline Engine commits to 30+ qualified leads in 3 months.

Do you guarantee closed deals?

No. We commit to qualified leads. Closing them is your sales team's work, and we support it with sales-enablement clips and a guest-to-meeting follow-up workflow.

What is AI-search visibility?

Making your show and your experts the source that AI assistants such as ChatGPT, Perplexity and Google's AI answers cite when buyers ask about your category. It is included in Pipeline Engine.

Can you run internal or private shows?

Yes. Enterprise covers multiple shows, including internal or private ones, in more than one language.

Let's map your show to your pipeline.

Book a call. Bring your ideal customer profile and the accounts you most want to reach.