Podcast Inc / How it works
How it works

Software does the production. People do the growth.

Every Podcast Inc show runs on PodcastInc.ai, our own AI platform. That frees our team to spend its time on strategy, packaging, guests and revenue.

  1. STEP 1

    Strategy

    We set the audience, format and positioning for a video-first show, and agree the goal: audience, revenue or pipeline. New shows can start with a Show Strategy Sprint.

  2. STEP 2

    Production on PodcastInc.ai

    You record your way. PodcastInc.ai edits, cleans up the audio, transcribes, captions and cuts clips. A person on our team checks every episode before it publishes.

  3. STEP 3

    Growth

    Our team handles titles, thumbnails, Shorts, distribution, guests, collabs and sponsors, depending on your plan.

  4. STEP 4

    Reporting

    Each month you get results tied to what you care about: subscribers and watch time, sponsorship revenue, or qualified leads and meetings.

Who does what

AI and people, each where they are best.

PodcastInc.ai

Included in every plan

The software does the production work, so it is never billed as labor.

  • Editing, noise cleanup and levelling
  • Transcripts with speaker labels and timestamps
  • Show notes, summaries and blog posts
  • Captions, clips and vertical Shorts
  • Distribution to Spotify, Apple Podcasts, YouTube and more
  • Performance analytics

Your Podcast Inc team

What you pay for

People do the work that decides whether a show grows and pays off.

  • Show concept, format and positioning
  • Story edit, hooks, titles and thumbnails
  • Guest booking and relationship building
  • Sponsorship sales and monetization
  • On-camera coaching and host development
  • Reporting tied to subscribers, leads and revenue
What you do

Show up and talk.

Record your episodes, in a studio or at your desk. Join a monthly strategy call. Approve titles and guests when we ask.

What you get each month

A report you can act on.

  • What grew and what did not
  • Your top episodes and Shorts
  • Revenue or leads against the goal
  • One change to try next month

How we use AI responsibly is set out in our AI and trust policy.

Find out which plan fits your show.

Book a call with Sarra and the team. We'll look at your show, your goal and the plan that gets you there.