Why Podcasting Is The Next Big Thing For Entrepreneurs

Today, the average person spends more than an hour listening to audio content every day. Almost 60% of people in the U.S. listen to podcasts monthly; that number is even higher for younger demographics. Podcasts have been around for almost as long as recorded speech, but recently they’ve seen a resurgence in popularity – and that’s good news for entrepreneurs. 

What is a podcast? Think of it as a radio with a volume knob. They’re digital audio files that you can download from the internet and listen to from your phone, tablet, or computer on demand. You might be thinking: Why would I want to listen to someone talking about things on my commute or at home? Fortunately, there are plenty of interesting people out there who are willing to share their expertise on topics you probably don’t know much about yet. 

Here are some great reasons why every entrepreneur should consider podcasting as part of their marketing strategy:

Why Podcasting is the Next Big Thing for Entrepreneurs

Podcasting is a medium that combines the intimacy of one-on-one conversation with the reach of mass media. In fact, according to Edison Research, 64% of people who have ever listened to a podcast say that they have discovered a new favorite show in the last year. When you create a podcast, you have an opportunity to build a truly long-lasting relationship with your customers. With a podcast, you can engage with your customers in a long-form way that’s entirely different from the short-attention-span world of social media. You can get to know your customers in a way that’s more personal and more in-depth than any other medium out there:

Build your personal brand

One of the best reasons to consider podcasting is that it’s a format that suits people who are introverted. If you find that you are uncomfortable in front of the camera or prefer a more behind-the-scenes role in business, podcasting is a great way to put your expertise out there. You don’t even have to leave your office to record a podcast. You can even record a podcast while you’re on vacation. With a podcast, you have the opportunity to build your personal brand in a way that’s more meaningful than a few posts on social media. When you create a podcast, you have a chance to show your personality, passion, and expertise – and in the process, you may discover that podcasting is a great way to build your authority and reputation as an expert in your field.

Get to know your customers better

Podcasting is a great format for building long-lasting relationships with your customers. In fact, as we mentioned, podcasting is a medium that’s especially well-suited to those who are highly introverted. If you are more comfortable behind the scenes and want to build a long-lasting relationship with your customers, podcasting is a great way to do that. Unlike other social media platforms, where you get a glimpse into people’s lives in short, highly edited posts, a podcast allows you to have longer interactions with your customers.

Help you discover your marketing niche

Let’s face it, the marketing landscape is getting more and more crowded each year. If you’re new to the business world, it can be hard to stand out from the crowd. Podcasting can help you discover your unique niche – the topic that you are truly passionate about and the thing that differentiates you from the competition. When you start podcasting, you have the opportunity to experiment with different topics, styles, and even voices. This experimentation will help you find a niche that really suits you and your personality.

Help you build trust with potential customers

In an age where every brand is marketing itself and it can be hard to know who to trust; a podcast can help you build trust with your customers. A podcast can be an authentic and long-lasting way to show people who you are and what you stand for.



Podcasting is a medium that allows you to truly go deep with your audience by having long-form conversations that aren’t possible in any other format. When you create a podcast, make sure you have a clear goal for what you want the show to achieve. Make sure you’re consistent with the times when you release new episodes so that your audience knows when to expect the show. Finally, don’t be afraid to promote your show. You’ll want to make sure that your audience knows that the show exists.