Why Podcasts Are So Popular

It’s been only 16 years since the word “podcast” was coined and now hundreds of thousands of audio programs are at our fingertips. Considering this quick timeline, we question the reasons why podcasts are so popular.  

Podcasts In 2020

The beauty of podcasts is that they’re popular more than ever.  Here are some of the current statistics for podcasting in 2020:

  • Over 55% of the US population have listened to a podcast
  • In 2020 over 155 million people listen to a podcast every week
  • Around 24% of the US population (68 million) listen to podcasts weekly
  • Podcast listeners consume an average of seven different shows per week
  • There are over 700,000 active podcasts and 29 million podcast episodes available
  • The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners

Podcasting & Multitasking

Podcasts are great because, as the world gets busier, they allow you to do two things at once. Say exercising and listening, or driving and listening. A study at Edison research showed that people listening to podcasts are often doing other things too at home or on their way to work. You can feel a lot more productive if you include podcasts in your daily routines.

A Great Way To Stay Updated With The News

According to The Publisher’s Guide to Podcasting, daily news podcasts is a crowded market that is already occupied by media giants such as The Washington Post, Vox, The Guardian, The Economist, and The New York Times. To keep up with the world, people usually listen to podcasts within 24-48 hours of downloading them. 

Podcasts Are For Everyone

The good thing about the rise of audio storytelling is that there’s so much diversity in this field. No matter what your interests are, there’s a podcast for you. There’s an endless variety and options for podcasts to choose from and people can relate so much to it. 

In 2020, the top five categories for podcasts are society & culture, business, comedy, health, news & politics. Podcasts offer deep dives into the minds of industry thought leaders through interviews. In less than an hour per day, listeners can become industry experts on their favorite topics.

Podcasts Are The New Form Of Entertainment

In addition to being a means of knowledge and productivity, podcasts are also extremely entertaining. So far, podcasters have covered up every possible topic; sports, entertainment, thriller, & daily shows. Don't worry you won’t get bored with podcasts. 

All in all, podcasts are such a gift for the world; they are entertaining, they are diverse, and they’re a great way to boost your productivity during the day. Just do a little research and you’ll find the podcast that will get you hooked!

This post was authored by our wonderful interns who joined us on November 1 2020 to learn from and help Podcast Inc grow. The author of this article is Eya Chafroud from Tunisia.