YouTube Enhances Podcast Support on Its Platform
Good news for content creators looking to start your podcast on YouTube!!! Or if you're already an experienced podcaster looking to expand your audience.
Well, you're in luck because YouTube has just made it easier for you to publish and manage podcast content on its platform.
In the past, podcasting on YouTube was a challenge, as the platform's algorithm did not differentiate between traditional videos and podcast content. Creators often had to set up a separate channel just for podcasts to avoid being penalized by the algorithm. But now, with YouTube's improved support for podcasts, creators can upload new videos as podcasts and designate older videos as podcasts. Podcast performance is also separated from the regular video content, indicating that YouTube's system can differentiate between the two.
But that's not all. YouTube has also provided four best practices for creators to have a successful podcast. Firstly, podcast channels should only contain full-length episodes in the order they should be consumed. Secondly, creators should avoid mixing clips, different shows, or uploads from other channels within their podcasts. Thirdly, podcast shows should use the same name as the podcast's title, which makes it easier for audiences to find content on YouTube. Finally, creators should add a detailed description to their podcast, describing and helping new listeners discover the show through searches.
It's exciting to see YouTube invest in podcasting, and its integration of podcast support for YouTube Music positions it as a direct competitor to Spotify. While YouTube Studio doesn't allow creators to publish podcasts on other platforms at the moment, the ability to listen to YouTube video podcasts as audio-only on YouTube Music will be introduced soon.
So, if you're a content creator looking to expand your audience or a podcaster looking for a new platform to publish your content, give YouTube's improved support for podcasts a try. With the platform's algorithm now able to differentiate between traditional videos and podcast content, creators can avoid setting up separate channels for their podcasts, making it easier for new audiences to discover their content.