How to Make Podcasts Fit in Your Marketing Funnel

As a business owner, you know that marketing is essential to your success. You may also know that podcasts are a great way to reach new customers and grow your business. But how do you make podcasts fit into your overall marketing strategy? In this blog post, we will discuss how to use podcasts in your marketing funnel and get the most out of this powerful medium!

What is a Podcast?

A podcast is a digital audio file that can be downloaded and listened to on a variety of devices. Podcasts are usually episodic, meaning they are released in a series, and many podcasts release new episodes on a regular basis. Podcasts are similar to radio shows, but they can be listened to at any time and anywhere.

Why Use Podcasts in Your Marketing Funnel?

Podcasts are a great way to reach new customers and grow your business. Here’s why:

-Podcasts are easy to consume. People can listen to them while they’re commuting, working out, or doing other activities.

-Podcasts build trust and credibility. When people hear you speak, they get to know you and your business better.

-Podcasts are a great way to share your expertise. You can use them to educate your audience about your industry, product, or service.

-Podcasts are cost-effective. They’re relatively cheap and easy to produce.

How to Use Podcasts in Your Marketing Funnel

Now that you know the benefits of using podcasts in your marketing funnel, here’s how you can use them:

-Use podcasts to generate leads. You can promote your podcast on social media and other channels to reach new people who might be interested in what you have to offer.

-Use podcasts to nurture leads. Once you’ve generated some leads, you can use podcasts to nurture them further down the funnel. You can use podcasts to educate your audience and build trust.

-Use podcasts to convert leads into customers. Finally, you can use podcasts to close the sale and convert leads into customers. You can use them to promote your product or service or offer a free trial or discount.

How Do I Get Started?

If you're just new to the podcasting industry and want to get started, you first need to understand what a marketing funnel is. A marketing funnel is "a series of steps that leads potential customers from initial awareness of a product or service through purchase."

Now that we know what a marketing funnel is, let's apply it to podcasting.

-The first step is creating great content. You need to have something valuable and interesting to say if you want people to listen to your podcast.

-The second step is promoting your podcast. You need to promote your podcast on social media and other channels to reach new people who might be interested in what you have to offer.

-The third step is using podcasts to nurture leads. You can use podcasts to build relationships with potential customers and keep them updated on your latest products or services.

-The fourth step is converting listeners into customers. You need to offer something of value to your listeners in order for them to make a purchase from you.

What do I need to get started?

1. Choose a Podcast Topic You Can Commit To  

-Brainstorm a list of ideas for your podcast and choose the one that you’re most passionate about. This will make it easier to stick with your podcast in the long run.

-Do some research on your chosen topic to make sure there’s enough content to keep your podcast going for a while. You don’t want to run out of things to say halfway through your first season!

2. Pick Your Podcast Name

The title of your podcast is one of the first things people see, even before they listen to a single word of your show. So naturally, this is a really important decision.

-Your podcast name should be reflective of your chosen topic.

-It should be catchy and memorable so that people will remember it and be able to find it easily.

-And finally, it should be unique! There are lots of podcasts out there, so you want to make sure yours stands out from the crowd.

Take some time to brainstorm a few different options for your podcast name before settling on the perfect one.

3. Write a Compelling Podcast Description

You'll need to write a descriptive paragraph about your show to your audience. After they make their way to your show page, this will be the description they read to decide whether or not they want to stick around.

Keep it short, sweet, and to the point. Here are a few tips:

-Include keywords so people can easily find your show when they're searching

-Make it sound interesting and engaging so people will want to listen

- Use positive language and avoid sounding too sales-y

Your podcast description is your chance to make a great first impression, so make sure you take the time to craft something compelling!

5. Get Your Podcast Artwork and Music Created

Your podcast is definitely going to need cover artwork and could probably benefit from having a piece or two of music.  

There are a few things to keep in mind when creating your artwork:

-Make sure it's high quality and looks professional

-Include your title and the name of your show so people know what it is

- Use colors that stand out and make it visually appealing

If you're not a designer, don't worry! There are plenty of ways to get great cover artwork without breaking the bank.

6. Purchase Your Podcast Equipment and Test Your Podcasting Software

The most important piece of equipment is a microphone that makes you sound good. There's a certain standard of audio quality now in the podcasting space, and if you're not up to that standard, you could have the best content in the world, but you could still have people leave and find something that sounds better.

7. Choose a Podcast Hosting Service

There are a few things to consider when choosing a podcast hosting service.

The first is how many episodes you're going to release per month.

The second is whether you need any features like website integration, statistics, or private RSS feeds.

The third is price.

Then finally, once you've narrowed it down to a few hosts, test their customer support to see how responsive they are.

8. Record Your Podcast Episodes

So you're finally ready to record. Great! If you're like me when I first started, then it's very likely that you're going to open up your recording software, stare at the screen, and hesitate to hit record. Or, you're going to hit record, struggle like crazy, and doubt this entire process.  

To ease your fears, I've put together a quick list of tips to make sure that you hit the ground running:

- Come up with an episode format and stick to it. This will help you stay on track while recording and ensure that each episode is consistent.

- Find a quiet place to record. Background noise can be very distracting for listeners and make it difficult to hear what you're saying.

9. Edit your podcast episodes.

This is not an easy task if you're not into editing, it will take your time and patience, you can find someone to do it without breaking your bank.

10. Have a podcast show notes.  

This is a great way to keep track of what you talked about in each episode, as well as provide links and resources for your listeners. It will help you optimize your site due to SEO and using the right keywords in your episode show notes.

11. Have an episode transcript.

If you want to go the extra mile, you can have your episodes transcribed. This is great for international audiences and people who prefer to read than listen. It's also helpful for those who are hearing impaired.

9. Promote your podcast through social media.

Instagram, Facebook, and Tiktok are great platforms to promote your podcast. This way your podcast will be known and reach wider listeners and convert them into sales by providing engaging content to your listeners

10. Monetize your podcast.

There are a few ways to monetize your podcast. You can sell ads, become a sponsor, or charge for episodes.

Wrap up

If you're looking to start a podcast or integrate podcasts into your marketing funnel, follow these tips! With a little bit of effort, you can reap the benefits that podcasts can provide. If you have any questions, feel free to reach out to us and we'll be happy to help. Happy podcasting!

As always, if you need help getting started or want someone to take care of everything for you, contact us today! We would love to chat with you about how podcasts can grow and make money from it and can also have a sense of fulfillment if this is your passion, who knows!